What Do Profile Visits Mean On Instagram?

Jonas_Velborn
Mon, 20 Apr 2026 09:12:01 +0000

On Instagram Insights, “Profile visits” is the total number of times your profile was viewed in the selected time window (e.g., last 7 days) — it counts visits, not just unique users, so repeat clicks by the same account are included. For unique people reached, check the “Accounts reached” metric instead.